Key takeaways
- Choose Shopify for a fast launch and built-in checkout
- Choose WordPress for content and custom features
- Compare total cost, not just launch cost
- Keep themes and add-ons light for speed
This is one of the most common questions we get when a brand plans a new website.
Choose Shopify if
- You mainly sell physical products
- You want a fast launch
- You prefer built-in payments, checkout and security
- Your team is not very technical
Shopify takes care of hosting and updates, so you can focus on selling.
Choose WordPress if
- Content and SEO are a big part of your plan
- You want full control over design and features
- You need a custom layout or special integrations
WordPress is flexible, but it needs more care with hosting, plugins and updates.
Cost to think about
Look beyond launch cost. Include apps or plugins, themes, hosting and ongoing support.
Speed and mobile
On either platform, speed depends on your theme, images and add-ons. Keep them light.
Our simple rule
If you are mainly an online store, Shopify is usually easier. If you are mainly a content or service business with a store on the side, WordPress often fits better.
Not sure which to choose? Tell us about your products and goals and we will suggest an option.
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