Key takeaways
- Test organically first, then boost the winners
- Work with creators for fresh creative
- Hook viewers in the first two seconds
- Measure hook rate and watch time
- Refresh posts often
Spark Ads boost an existing TikTok post, either your own or a creator’s, and keep its likes, comments and shares.
Why they work
People are used to native content. A Spark Ad looks like a normal video, so viewers are less likely to scroll past it.
Start with organic testing
Post several videos and watch which ones get strong watch time and engagement. Then put budget behind the best ones.
Work with creators
Ask creators for authorisation to promote their post. This gives you fresh creative and social proof without a big production.
What makes a strong video
- A clear hook in the first two seconds
- One simple message
- Real people and real use
- A clear next step at the end
Measure the right things
Look at hook rate, average watch time and cost per result, not just views.
Refresh often
Short video fatigue happens quickly. Keep a steady flow of new posts to test.
If you want help planning creator campaigns and Spark Ads, our team can build a testing plan for you.
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