Key takeaways
- Clean conversion tracking comes first
- Feed quality drives half the results
- Group products by margin or category
- Give the campaign about two weeks to learn
- Keep brand Search running alongside it
Performance Max runs your ads across Search, Shopping, YouTube, Display and more from a single campaign. It is powerful, but it is not magic.
When it works well
- You have clean conversion tracking
- Your product feed is well optimised
- You have enough conversions for the system to learn
- You supply strong images and videos
When it struggles
- Very low budgets
- Few conversions per month
- Poor product titles in your feed
- Tracking that counts the wrong actions
Feed quality is half the game
For e-commerce, product titles, categories and images drive results. Spend time improving your feed before you increase budget.
Use asset groups wisely
Group products by margin or category so the system learns what works for each group.
Be patient but not blind
Give the campaign a couple of weeks to learn. Then review search terms, asset ratings and product performance.
Do not drop Search entirely
Brand and high intent Search campaigns still give you control that Performance Max does not.
Not sure if it is right for your store? We can review your account and suggest a structure.
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