Key takeaways
- Fix your listing before increasing ad spend
- Your first two images decide whether shoppers stay
- Lead bullets with the customer benefit
- Avoid stock-outs that hurt your ranking
- Use backend keywords for synonyms and misspellings
Many sellers jump straight to Sponsored Ads. But if your listing is weak, you will pay for clicks that do not convert.
The checklist
- Title: Put the main keyword first, keep it readable
- Images: Use at least seven, including a clean main image
- Infographics: Show key benefits in the second and third image
- Bullets: Lead with the customer benefit, then the feature
- Description or A+ content: Add comparison charts and lifestyle visuals
- Backend keywords: Add synonyms and common misspellings
- Price: Check it against close competitors
- Reviews: Respond to feedback and fix repeated complaints
- Stock: Avoid stock-outs that hurt your ranking
- Delivery promise: Use Prime or fast fulfilment where possible
Why images matter so much
Shoppers scroll quickly on mobile. Your first two images decide whether they stay or leave.
Fix first, advertise second
Improve your conversion rate first. Then ads will bring better returns for every rupee spent.
Need help with listings and A+ content? Our marketplace and design teams work together on this.
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